Feb 05 2010
Operators are driving by
So I was on Rt. 422 this afternoon, on my way home from work. I thought the highway would be jammed with cars trying to beat the weekend snowstorm that was due to start in an hour or so. I was happy to discover that traffic was surprisingly light. So I’m moving along pretty well when I see a blue SUV in the lane next to me. The license plate read: ORDR NOW.
As we moved down the road, maintaining our lanes and changing speeds with the flow of traffic, I got a bit closer to this car and now I was curious as to what business was displaying such a message. The only clue I could get was that the frame around the plate had a message as well. The problem was I couldn’t read it very well. The car was moving further away and I was about a mile from my exit.
I moved over into the next lane and now I’m pretty much tailgating the SUV at 60 mph, trying to read this damn thing. Very faintly I saw the words CALL US AND on the top of the frame and a phone number on the bottom. It looked something like this:
“Well, that mystery is solved”, I thought as I made my exit and the SUV stayed straight. There was only one problem: There were no other advertisements or signage whatsoever on the car. So I’m supposed to order what now? Let me also mention that the picture I drew up of the license plate frame was a bit exaggerated. The real frame was like reading gray letters on a silver background. It was illegible, a la the Flagship Niagara plates I blogged about almost exactly a year ago. I couldn’t make out the numbers.
But for the sake of argument, let’s pretend that I did manage to take down the phone number. What would I do with it? Call it up and say, “Hi, I’d like to order some… stuff. Yeah send it out. I’ll give you my credit card number, just charge me for $2000 worth and mail it out. Thanks.” I am not sure how successful of an ad campaign this actually is, especially since you have to be on their ass to “Order Now”. But I guess if it gets people talking (like myself, for one), then it must be good publicity, right?
Seriously people, order now, won’t you? I’m not sure of the phone number or the product/service, but just do it now.



